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Thematically, the gathering follows a “joyful summer” philosophy by taking inspiration from the Nordic midsummer traditions. The new product line provides to UNIQLO’s simplistic fashion with seven vivid prints. Four designers participated within the collaborative capsule launch to characteristic a variety of denim, attire, and summer time equipment.
Speaking on the road’s new prints, Yuki KAtsuta, Head of Research & Development at UNIQLO, explains that the prints “combine Scandinavian design with Japanese elements.” These daring but delicate types make for a singular summer time attire assortment.
Image Credit: UNIQLO